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Thursday
Sep292011

A follow up to the Creating Great Digital Experiences session at BBC Wood Norton

I was up in Evesham earlier this week, teaching at the BBC's Wood Norton facility as part of BBC Northern Ireland's Digital Bootcamp project: two weeks of training, capacity building and brainstorming with 20 talented young would-be multiplatform production professionals whittled down from the 600 or so who applied.

I was giving the "Delivering Great Digital Experiences" course Justin has devised for BBC production teams (or, perhaps, improvising a set of fairly free-wheeling solos on its chord changes, if you will). Interestingly, this was almost exactly a week on from helping Sarah and co mentor young business people in Prague - most of them also in their early 20s. It's pretty sobering to be working with people who were barely born when I started working, back in 1986, but in both cases I found the sessions hugely invigorating and came away with as many insights as I hope I was able to provide; insights about technology use, creative and business aspirations, knowledge lacunae (in most cases mine, but occasionally theirs) and the ever-present need for all of us, regardless of age or experience, to know more - and in more detail, with more texture - about our audiences and/or customers.

I said to everyone on the course that I'd share the links in the presentation (some of which we didn't get round to, and some of which were rather spur of the moment) in a blog post here, so here goes. In the meantime, good luck everyone over the next week and a half and thanks again for your enthusiasm.

Great example of digital ad campaign: Wieden+Kennedy's Old Spice campaign
Keeping it simple: texting micro-payments for charity
Brilliant audience understanding: C4's How To Check Your Testicles
Misjudging audience needs: Al Jazeera's Steam
Trusting your audience: The World Services's brilliant World Have Your Say
High in delight: Psychoville's Mr Jelly
Not entirely sure about its place on the delight-utility axis: Sky's Lost Initiative
The second screen: Grey's Anatomy interactive
Simple but hugely engaging: Question Time's twitter stream
The BBC on other platforms: Spring Watch's flickr pages
High in utility: the music in Walk on the Wild Side
High in utility, high in delight: Horrible Histories
More great enhancement of programming: The Misfits on twitter
A BBC new plaform: BBC Lab's brain test
BBC's use of blogging: the food blog
On user-centred thinking: Steve Krug's Don't Make Me Think
Essential text on the current state of computing and interactivity: Jaron Lanier's You Are Not Gadget
The New Yorker's Lanier profile
Lifehacking with Tim Ferris: The Four Hour Work Week
A great video, which, yes, went viral: Celeste Boursier-Mougenot's installation at the Barbican
Unthinkable twitter
My blog...
... and my twitter
Oh, and as you asked (or was that challenged?) my music tastes, as exposed on Last.fm

Finally, some hugely useful tech/media news sources:
The Register
Tech Crunch
Guardian Technology
Paid Content
Wired
Gizmodo

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