This piece appears in the Creative Industries Knowledge Transfer Network's document The Five Key Themes, to be published shortly. The document is a round-up of the work delivered by the KTN's "theme champions" over the course of the last year. Regular readers of this blog will known that I've been the TC for Metadata. What follows is my overview of the year - and the year or so ahead.
It's something of a given that people in the content industries (music, publishing, broadcast, film, games) don’t much like even the term content, let alone the word data. And metadata? What’s that got to do with creativity? Yet even the briefest of surveys of the UK's technology scene reveals a vast amount of highly creative thinking going on around metadata, and cutting edge, ground-breaking and potentially world-beating thinking at that.
Of course, we should have known this all along as the UK's track record is a strong one in this arena. In my own area of music, I look even now at Last.fm; the music fan in me sees a fantastically useful music recommendation and streaming service; the technology professional sees a quite brilliant feat of metadata wrangling.
It may be a truism that services offered by the web can be overwhelming, but it stands; who among us hasn't felt at least occasionally daunted by the web's riches? Now think about the power of music recommendations made by Last or the gig recommendations made by London start-up Songkick and imagine them applied to other areas of our lives, helping to filter the daily deluge. Increasingly intelligent feed readers and news aggregators are just the beginning. The big game is surely in the personalisation of all online and mobile content and services. And that's all about metadata.
But that's just on the consumer end of things. In the content production and distribution sphere, metadata is very much the new frontier; the kinds of asset identification and classification, production mark-up, usage tracking and archiving and auditing facilitated through the smart use of metadata are at once streamlining the production process and releasing more value from content re-use and re-purposing and a vastly better understanding of content's use and place "out in the world". And of course, the intelligent and detailed analysis of content's consumption better enables IP owners to get their stuff to the right audiences at the right time and at the right cost.
And the other creative industries? What value is there in metadata for fashion, say, or for architecture or for the performing arts? Well, for one thing, as the 'Internet of Things' becomes a reality, things themselves get ever closer to data, and information about those thing closer to metadata. So here's our upcoming challenge: how to take to lessons learned from the world of data in the virtual, digital world and apply them to the new tangible, very real world around us?