We promised to share more details from our second Group Think, on the theme of 'Memory and Data'. True to our word, here are details of the presentations from the day:
Richard Northover and Chris Sizemore from the BBC presented the 'What If?' concept of BBC Lifespans.
Sinuhe Arroyo of Playence presented on the difference between key-word and semantic search and the future of information access.
My own introductory presentation only contained three more or less random slides, and probably makes more sense as a piece of writing. So here's a loose transcript:
We've struggled to narrow down what we are going to be talking about today. Although we spend much of our professional lives planning for it and speculating about it, the future doesn't exist yet. The present is gone in the blink of an eye. So everything that exists is the sum total of what has happened. It is what the past has bequeathed to us. We sometimes call that memory. So everything that exists is memory.
And data? It’s what the digital world is made of. If you can say something exists in the digital world, by definition it exists as data. And if some work of man or nature doesn’t yet exist as data, we can be pretty confident that it can.
So we have as our theme everything that exists. Just as well we booked the room for two hours.
Why this is interesting is because we are not the only people to have stumbled across this troubling insight.
the Internet is turning us all... into memory institutions.
Tony Ageh, Head of Archive Development, BBC
In other words, the point that everything is about memory and data, and memory and data encompass everything, is is more than a comical point of semantics to lighten up the start of my talk. I believe it illuminates a particular moment that we are passing through as a culture, an economy and a society. We tradtionally think of libraries, museums and galleries as being 'memory institutions', but the concept is becoming relevant to a far wider range of organisations. To be fair to Tony Ageh, I have taken his quote out of context; he was addressing a room full of public service broadcasters, and it's in that context that his quote should be understood. But what I've noticed is that everyone from broadcasters, through arts organisations, news businesses to social networks are now starting to see themselves (consciously or not) as possible 'memory institutions' - and to see the opportunities this presents.
Here's an example of why memory matters to individuals. My first cousin twice removed from Texas sent me this package last week of family memorabilia. Everyone in this room will instantly understand the power of the objects here - photos of my late mother and grandmother, a newspaper clipping, old Christmas cards. I'd like to focus for a minute on what this packet tells us about business models, about sharing and about forgetting.
Here are some of the business models represented by this packet - all business models that have some relation to the business of remembering:
- photography
- newspapers
- greetings cards
- the postal service
As it happens, these are all business models being disrupted fast by digital media.
Something else that's interesting about this packet is that it represents both an action of sharing memory, and data loss. This content - what in the digital world would be bits and bytes - has been lost to my cousin, because the sharing of physical content is a zero sum game (which is incidentally why it's nonsensical to equate file sharing to shoplifting). We've been doing our physical remembering in the context of scarcity - to give another example, it costs money to buy film & develop it. This is equally true for individuals and organisations.
So forgetting has been built into the remembering we do as a natural by-product of its very physicality. Digital changes all that. We now have the terrifying - but probably illusory - possibility of remembering everything forever.
The equivalent to what my cousin did in the digital realm is probably pointing to a photo album on Facebook. And she might well (if she were 60 years younger) let a great many other people in on the act.
And that illustrates the point that in every challenge thrown up by the new ways of remembering & forgetting lies a potential opportunity - commercial, cultural or both - for organisations.
Facebook itself has realised that the past is at least as compelling as the present. Facebook started life as a service focusing on a wide cross-section of the present; serving its users snapshots of each other's lives and doings in the very recent past. Sam Lessin, one of the brains behind Facebook's new Timelines feature (illustrated here), somewhat hyperbolically described that approach as 'the single biggest lost opportunity in the history of human story telling'. Timelines takes a wholly different cut of the data that its users have generated, realising that, properly structured and exposed, it offers them the opportunity to curate the stories of their own lives. In other words, Facebook realised that it had unintentionally turned itself into a machine to generate biographies, or to put it another way, a memory institution.
And here’s another example of why memory matters to businesses: the Press Association's recently published ontology. [More on this here - Ed.] (One thing to note is that in this case, we are talking about businesses curating their own content rather than helping people create theirs, lest we carelessly conflate the two phenomena.)
The Press Association is a news wire agency - what could be more concerned with the here and now? And yet they are building a strategy on using linked data to make sense of their content and the context in which it sits. Now this partly has to do with how PA situates itself in relation to the present, but a big driver for this strategy is also a bet that their archive - their institutional memory - adds enormous value to their daily offering.
So that's the talk. As Simon reported, it led to a lively discussion, but one that focused more on the 'data' half of the equation. The unfinished business of the discussion remains to challenge the basic thesis set out here: is it accurate to observe that organisations of all kinds are turning, or should turn, into memory institutions? What are the limitations of that approach? Will it work for some sectors but not others? Answers on a postcard (or on a less traditional memory medium) please.