Unthinkable announce an alliance with playence

For some months now we have been in talks with semantic search specialists playence about a commercial partnership in the UK. We're delighted to announce that it's now on; we thought we'd post the press release here. Don't hesitate to get in touch with any queries about it.

playence Announces Commercial Partnership with Unthinkable Consulting
Innsbruck, Austria, November 18, 2011

playence, the leader in contextualized access to multimedia content, today announced that the company has entered commercial partnership with UK-based Unthinkable Consulting, the leader in realizing the potential in digital communication technology. Under the terms of the agreement, Unthinkable will help playence penetrate the broadcast, government and arts/culture sectors, providing introductions to key players.

The partnership was prompted by playence's desire to enhance its competitive position in the UK, offering a one-stop solution for structuring and easily accessing multimedia content. By working with Unthinkable, playence is able to more efficiently penetrate and serve the U.K. market.

Sarah Turner, Director, Unthinkable, comments: "The commercial partnership with playence will enable a one-stop solution for media-savvy companies that want to realize the value in their multimedia assets. The innovation that playence brings to the U.K. market makes it possible for the first time, to leverage multimedia information assets in new ways not currently possible with existing private label vendors. As an example, playence not only provides advanced contextual search, but has already deployed technology to discover relationships living in multimedia content, bringing structure to plain text documents, audio and videos."

Sinuhe Arroyo, president and CEO, playence, comments: "playence's mission is to become the leading global software vendor of solutions for contextual information access. This new commercial partnership will help playence to achieve this goal by adding to our existing U.K. client base. By utilizing the local market knowledge which Unthinkable has acquired through its years of direct experience with broadcast, government and arts & culture organizations, we can further increase our position in the global market. This heralds a new era for playence and one which we are extremely excited about."

playence is a technology solutions provider to businesses and institutions with operations in Austria, Spain, the UK and US. The company's offering is a Web-based solution for improving information access to multimedia content and structuring unstructured information across the organization. playence’s products have direct application in a wide range of verticals and domains, such as Advertising, Marketing, Media, eCommerce, Finance, Insurance, Telco or Biotechnology. More information about playence is available at www.playence.com.

Contact:
Austria - Headquarters
Martina Wirkner, Marketing and Communications
Phone: +43 664 4349 808
Email: martina.wirkner@playence.com