Clients & Projects: Implementation

In addition to setting a strategic framework for and scoping our clients' digital build work, we can also help with project delivery, drawing on our half-century of collective experience in this area. Our recent work in this area involves helping clients with recruitment, tendering, creative direction and project management, as well as occasional hands-on design and build work. Here are some clients we have recently helped in this area.

ITV
Project Direction

Unthinkable provided project direction for the creation of a Visual Design Guide, working with our long-time associate, the fiercely talented designer Paul Finn of Fitzroy & Finn, to establish for the first time a consistent set of design patterns for ITV's web presence. We began by ensuring that the project was tightly briefed around requirements gathered from relevant stakeholders right across the business, and then continued to manage communications with senior stakeholders as well as the detail of project execution, ensuring that the final document was delivered on schedule, on brief and to a high standard of quality.

Sound and Music
Project Direction

Unthinkable enabled us to move beyond a whole range of issues and problems, quickly moving us to a point where we had a clear direction, workflow and brief. It was a pleasure working with them and their thorough, unfussy and personable approach meant our project progressed smoothly and efficiently. Quite simply, I would recommend, and have recommended, Unthinkable as one of the best companies in their field.
— David Rogerson, Sound and Music

As project directors for the redesign of Sound and Music's website, we intervened early in the process to tighten the strategic focus of the project and establish the scope. We stayed on board as coordinators of a multi-agency team in order to ensure that delivery remained on track. We're proud that the very elegant new website launched on time, on budget and very true to its strategic goals.

image by Dan Taylor - some rights reserved (Creative Commons 2.0) Royal Opera House
Editorial consultancy; strategy for digital learning; implementation of projects

In summer 2011 we worked with the Royal Opera House to sharpen the editorial focus and strategic direction of their in-house blog, but this was only the latest manifestation of a happy relationship that stretches back several years.

We delivered a workshop in the summer of 2008 looking at the role of digital technology in arts education, and what the organisation might learn from emerging best practice. We produced the interactive programme notes for the online video of Don Giovanni, creating the notes themselves and working with the platform provider to ensure a smooth user experience. We developed a Moodle-based eLearning website and programme for the Royal Ballet School. We also facilitated a strategic brainstorm to help design a new creativity competition, launched in 2009, called Fanfare, and in early 2010 we facilitated the conception of a digital creativity and collaboration offering to complement the House's outdoor big screen work.

London Sinfonietta
Strategy and implementation of a new website

We worked very closely with the London Sinfonietta team to create a fresh strategy for all of their digital undertakings, the first of which was to build a new website. We supported the tendering process and then became the liaison point between AVCO, the agency appointed, and the organisation. We continued to develop the strategy with the two teams and took the project to the launch of a very successful new website.

City Fringe Partnership, London
Scoping and implementation of a new London Jewellery Week website

We worked with CFP and the Communications Group to shape up the web offering for year two of the Coutts London Jewellery Week. Working with representatives of Coutts, the media agency and CFP itself, we delivered a scope for the new website, jointly appointed the project manager to run the build and helped to shortlist and appoint the design agency responsible for the brief.

Glyndebourne
Digital media strategy and implementation

We began working with the Glyndebourne Opera Company in the spring of 2009 (in our previous incarnation as Double Shot Consulting), having been asked to make recommendations about possible directions for their website and online services. Initially we ran in tandem a piece of desk research and a series of internal stakeholder meetings at Glyndebourne. We followed with three workshops looking at various potential development strands for Glyndebourne online. We finally delivered an extensive paper capturing these sessions and presenting a series of recommendations about not only the content of the Glyndebourne website, but also how best to resource this ambition, its technology platform and a number of business development opportunities in the realm of social media.

We later helped the team both to write specifications for a new CMS to underpin the site and integrate with the Tessitura ticketing system, and to choose the company to deliver the system.

This work bore fruit with the launch of Glyndebourne's new website in late 2010.

Glyndebourne engaged Double Shot to conduct a review of its digital strategy.  A series of stimulating and insightful workshops were followed by delivery of a comprehensive written report which helped to engage a broad set of stakeholders across the Company and provide a strategy for its online presence and its wider work with digital media.

All members of the Double Shot team added value to the process and struck a good balance between listening and challenge.  One of the outcomes of the review was the selection of a new Content Management System for the website and relationship with a new development partner. Double Shot assisted through the process of defining requirements and tendering for a new partner, offering valuable external and technical input.
— George Bruell, Head of Commercial Development, Glyndebourne.