Justin Spooner
Justin has walked the line between culture and technology for as long as he can remember. A degree in Fine Art from Central St. Martins was followed by five years as a designer and animator at his own start-up. He was the BBC Interactive Editor for Radio 3 and the Proms, and since co-founding Unthinkable Consulting has delivered a range of digital projects for many of the world’s leading arts organisations. Recently he's been working with Heart n Soul to develop a new digital music collaboration project for the Olympics and has delivered a digital strategy for the Southbank Centre.
Matthew Shorter
Matthew has 15 years' experience as a producer, project manager, writer, editor and strategist on the web - most of them at the BBC. He's currently providing programme management to ITV, strategic advice to the BBC and continuing to nurse a pet obsession about digital memory. For reasons lost to the mists of time, he holds a first-class degree in music from Oxford University, and spent several years making programmes at Radio 3.
Sarah Turner
Sarah has spent the last 20 years working in digital media as producer, manager and strategist. Prior to founding Unthinkable, she was MD of Wired Sussex, a tech networking and venture group, a founding Director of TIGA, the trade body for videogames developers, Head of Production at Maxim, a Brighton digital agency, an advisor to UK Government and co-Founder of Double Shot with Simon. Recently she has helped companies like Nutmeg, MiniMonos and Brand Embassy with business strategy. She muses about successful collaboration, good service and entrepreneurship.
Simon Hopkins
Simon's two decades in the music industry and digital media comprise time at a major record label, an East End new media outfit, the BBC and a TV and radio production house. He co-founded Unthinkable's precursor, Double Shot, with Sarah in 2007. Simon has recently had his ongoing role as Metadata Champion for the Creative Industries KTN extended in its remit, and is involved in ongoing consultancy with the Barbican, BBC Academy and the Orchestra of the Age of Enlightenment.


